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You probably already know that not all pages on your website are created equal. Some of them are simply more important than others and some of them are more valuable than others. The most valuable pages of your website will be called your “Money Pages”. But how do you find a finance page and take steps to optimize it to serve your business?
What is a money leaf?
We’ll start with the initial outline. What is a meaning page, right?
A money page is any page on your site that has a high probability of helping you earn. Typically, these pages provide an opportunity to learn more about a product or service, or a product or service. They usually have a Call to Action (CTA) for your visitors, encouraging them to either make a purchase or fill out a contact form.
Service page. Your money pages may come in the form of service pages, individually listing services that you can provide to your clients.
Product page. They can also be in the form of product pages, displaying and describing the most important products you are selling.
Dedicated landing page. You may have a dedicated landing page suitable for individual audience segments and optimized for conversions.
Websites can have multiple meaning pages. In fact, most websites have several meaning pages. You probably know a handful of pages that are meaning pages, and you can discover more through a simple analysis.
Related: 4 tweaks to your website for more sales
Take a look at your Google Analytics profile and see some of your top conversion pages Which pages of your site are most frequently visited? And which of those pages has the highest conversion rate? If you have no idea what your money pages are, this is a great place to start.
Once you’ve identified your money pages, there are two main ways to optimize them. You can optimize them for search engines, increasing the chances of people discovering them by conducting simple Google searches. And you can optimize them for user behavior – in other words, optimizing them for further conversions.
Here are the best strategies for search engines to better optimize your money pages:
Target specific keywords. You probably already know that your money pages should focus on some combination of keywords or a keyword phrase. What you don’t know is that your money PP should be optimized as much as possible. It is much better to rank high for a very special term than to try and optimize for a common word.
Include lots of content. It’s also a good idea to include lots of content on your finance page. This will give you more opportunities to optimize your target keywords and phrases, but more importantly, help you increase the perceived quality of this page.
Create more links. Link building is essential for any search optimization strategy. While this is a bit of a simplification, you might think of it this way: more links means more authority, which in turn implies higher rankings. Try to earn natural links from the best publishers you can.
Keep your page updated. Lastly, keep refreshing the content on your best paid pages. Don’t let them become obsolete because you have refused to change them over the years. This is especially important for industries that are rapidly changing.
Related: 3 powerful ways to get more out of your link building efforts
Behavior / Conversion Optimization
If you want your money pages to convert more visitors, focus on these strategies:
Focus on short price communication. Your goal is to communicate value to the people who visit your page. Why should they sign up for this service? Why would they buy this product? Focus on the unique and valuable selling points as briefly as possible.
Include more reasons to believe. Some pages fail to perform because they do not offer enough confidence to new visitors. Fortunately, there are many ways to increase trust on a web page, such as including more reviews and testimonials, highlighting more photos, and proving your relationship with other trusted brands.
Add videos and pictures. Videos and pictures tend to be more persuasive than written content. Try to make your money pages as visual as possible, even if what you are selling is abstract.
Subtle variable changes and tests. You’re probably not going to perfect your conversion rate in the first pass. Continue experimenting with different variables, such as the structure of your title and your choice of colors and fonts, to keep that rate even higher.
Related: 39 Fast Ways to Increase Your Website Conversion Rate
Obviously, search engine optimization (SEO) and conversion optimization are both very complex and delicate issues that cannot be covered extensively in a single article. That said, these tips and tricks can get you started on improving the performance of your money pages.
