Expressed opinions Entrepreneur Contributors own.
In 2009, Tim Whistle was created to fill a void for young global sports enthusiasts with positive, relevant and advanced content, focusing on the best parts of athletics and humanity. As the whistle evolves and expands, it remains true to that principle, its core content extending the slate of more than 50 shows and creating a large and diverse producer network. With an unparalleled understanding of Gen Z and millennial spending habits, Whistle continues to expand its focus through a wide range of insights into what is relevant to Gen Z and millennial viewers, such as the growing alternative investment space. Its growth has been further intensified since the acquisition of Eleven Sports in 2021, which has opened up a wide range of international opportunities and distribution for worldwide sports rights and content Eleven opportunities.
Most recently, Whistle launched a new series, Prices went up, Hosted by Christian Crosby, founder of Live Life Nice, a cause-driven clothing line dedicated to inspiration, inspiration and empowerment. Each episode unpacks trending financial issues by tapping experts in space to explain how it’s done. In the premiere episode, Blake Martinez, an NFL linebacker, shows viewers an insane collection of his rare Pokemon cards. In the second episode, Jim Jones breaks with hip-hop and rap legends, NFT and crypto, and shares the story of how he invested in Harlem’s local business. In the third episode, Ros Gold-Onwude takes us through NFTs to a gallery. Other episodes will feature The Professor and 24kGoldn.
Related: How Parachute Founder Ariel Kay was a success
Tim Whistle has also just made a new drop Bread making Podcast series in partnership with Amaze Media Labs. (Full release: I’m a co-founder of Amaze Media Labs.) The series, hosted by NFL Quarterback and crypto enthusiast Matt Berkeley, will educate listeners in a variety of ways so they can invest in the world of cryptocurrency, NFT. Sports gambling and more.
In the premiere episode, DeShone Kizer, a former NFL quarterback and founder of the NFT company One of None, is a community and platform that enables creators to create and launch hybrid assets. In the second episode, Josh Luber, Chief Vision Officer and co-founder of Fanatics Collectible, a platform to buy and sell the most popular collectible items. In the third episode, former NFL player-turned-investor Rich Jones talks about his latest deal.
Related: How Aaron Levant, CEO of NTWRK, succeeded
Whistle is generating over four billion views and eight billion minutes of watchtime per month across social platforms including TikTok, Snapchat, Instagram, Facebook and YouTube, as well as 65,000 hours across Eleven’s OTT distribution 150+ live sports rights portfolio. . It has content activation partnerships with companies including General Mills, KFC, Chiptal, eBay, WNBA, Wendy’s, Lewis and many more.
Tim Whistle has no intention of slowing down, as it has recently launched an agency to help create and distribute content to reach its global audience with brands, entertainment and sports features.
Related: How Leaf Group CEO Shawn Moriarty was a success