Want to reach millions with your video content? Try the platform quickly

Expressed opinions Entrepreneur Contributors are their own.

When people talk about TV shows and movie streaming, they usually mean Netflix, Amazon Prime, HBO Max and the like. But there is a growing world of services that are not receiving the same amount of attention and are still attracting millions of viewers – and they can be a huge opportunity for entrepreneurs to expand their video content.

Want to know how to get involved? Then you must understand the world of FAST.

FAST stands for Free Ad-Supported Streaming Television, and is a kind of mashup between old and new-style viewing. Users can create an account on one of the many fast streaming services and then watch television almost in the same way they would just watch TV. Shows are broadcast at scheduled times, just like cable and with ad breaks. If viewers want to upgrade with a monthly fee, they can usually get an ad-free, on-demand experience like Hulu or Netflix.

The fast-paced world of services includes brands such as Pluto TV (owned by ViacomCBS, with over 250 channels), Samsung TV Plus (with over 190 channels), Toby (owned by Fox Corporation with over 20,000 movies and shows) and channels such as Fox. Sports, Bloomberg Television, and PeopleTV). Although FAST audiences are still smaller than premium services, several FAST platforms are now larger in audience than all U.S. cable and satellite TV platforms. An increasing number of viewers are using FAST services as a replacement when cutting wire cords.

Tom Ashley, CEO of Invisible Entertainment, said, “Unless the ad market is familiar with the streaming world, this opportunity doesn’t really exist, where you can get the benefit of advertising on streaming,” said Tom Ashley, who has 1.5 million viewers per channel of Fast Service Galaxy. Days. “Now, there are advertisers willing to pay for TV streaming. Now, these things are possible. “

What’s up fast? Probably you!

Entrepreneur 8 is rapidly joining the world, through a station called Entrepreneur TV in Galxy It will launch in the coming months – and there’s a chance for you! Entrepreneur Currently receiving submissions for both fully produced shows and show ideas. If you’re excited, You can Apply here.

When Entrepreneur TV is live, it will join a number of theme-based channels that viewers can watch on the Galaxy, including FrightFlix (horror movies), Slopes (skiing), and Cinepride (LGBTQ Focus). Much of Galxy’s content was produced independently, meaning it was created outside of large TV and film study systems.

“People think it’s not as high quality as the studios, but many of the Academy Award-winning films are those that were made after the studios were made and built independently,” says Ashley. “People are finding that there is really great content out there that is not coming from big studios. There are a lot of great, creative people out there who create content. “

Entrepreneur TV is not the only option in the fast ecosystem for entrepreneurs who create content and want to get more attention. Ashley says fast companies are always looking for new content and are often open to reviewing deposits. They are usually looking for everything from individual shows or documentaries that can be made across channels, he said. Some platforms are ready to talk about creating core content, others will be soon.

“My advice is to really sit down and think about who your audience is and what message you’re trying to convey to that audience,” he said. “What value can you bring them? Think realistically about the size of those audiences – does it make sense to bother creating a complete channel for those audiences? If people think they have a niche and they want to start creating content, really Do it first and foremost. Whether it’s on the Galaxy or any other platform, people need to be interested in what you’re creating. That’s the most important thing. “

Why viewers love fast

For consumers, the ability to stream free ad-supported content can mean a bundle of savings. Consumer Reports has published a survey In December, 11 percent of respondents severed ties with their pay-TV service providers between 2020 and early 2021, with 61% citing rising costs and 93% saying Internet streaming services were better value for money.

Many viewers don’t mind seeing ads mixed with free programming, Ashley says. As Consumer reports Of note, viewers were already accustomed to sitting through at least 18 minutes of advertising per hour while simply paying for TV.

“I think fast technology and fast TV providers are going to be the future of what you think of as a comcast,” Ashley said. “Everyone is talking about cord cutting – Netflix is ​​about going to the Comcast on Demand menu. But some people just want to see what’s on TV. You can watch all pre-programmed television, you can access your subscription services and you can come and choose what you want to watch. “

Viewers will also be able to see different types of ads on FAST services At the moment, most commercials look like what viewers know from traditional TV But the industry is evolving. In the future, FAST services will be able to run ads such as QR code call to action for e-commerce, real-time graphics for promotion and much more.

And since ads are being streamed instead of being aired on air, data about what customers see or respond to ads will be much more detailed than what traditional broadcast networks get. In August 2021, nScreenMedia estimates that ad revenue generated by virtual linear channels will increase from $ 2.1 billion in 2021 to $ 4.1 billion in 2023.

“There was a time when many people predicted the death of watching linear TV,” wrote Colin Dixon, nScreenMedia analyst. “However, it is now clear that the format continues to add value to the audience. The fast market has just begun a long period of rapid expansion. “

Ashley agrees, saying that FAST services like Galxy have a clear path to a great future. Now that such services have an effective business model, it wants to partner with all kinds of brands to bring viewers to all kinds of shows and channels.

“We created our first model for this nine years ago,” he says. “We started the channel business about three years ago. Galxy was in beta last year. It is being launched in many places now and we want to scale it to 2022.

Image credit for the image above: Shutterstock

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