If you’ve heard this before, stop me. You’re at a networking event or shooting airs with a stranger in the waiting room. Despite the limited time, the conversation went well enough that you both decided to continue it at a later date.
Trying to find availability on your calendar.
I know. This is not the worst position. After all, you can both open your Calendar app and go as long as you agree on a date and time. However, of course, this can be tedious and time consuming. And, if the clock ticks, this is probably not the best method.
A slightly better alternative would be to exchange contact information, but no one has paper and pen anymore; If you press for time, you will be unable to collect information. For example, if you have their email address, you can send them a calendar link. Then, when this person has the opportunity, they can book an available time slot with you
Or, you can go to a different route and add your calendar link to your business card.
Is a business card still a thing?
Business cards have been used for almost 600 years. The earliest examples date back to 15th century China. But are they still relevant as modern technology and digital tools become more prevalent? Absolutely.
Generally, handing out business cards is easier than going to your phone, tablet or computer. Whether it’s to find additional information, request a connection on social media, or send an email. And this is especially true when time is of the essence.
Business cards provide all the information people need about you or your business. At the very least, it includes contact information and offers in a convenient and accessible handout. As a result, it can expand your network, increase leads, or increase sales.
Today, however, people use business cards to conduct instant online research. So, for example, you can transfer a business card to a networking event. Then, that person will scope your social channels or websites to learn more about you.
Business cards can be used to set up meetings immediately after personal contact.
Caught here, though. Surprisingly, 88% of business cards are discarded within the first week.
That horrible number could make you reconsider using a business card. But, with some slight adjustments, you can use your business card. And one such strategy is through a QR-code.
What is a QR code?
You haven’t heard the QR code by name. Still, you’re probably a little bit aware of them. Despite being around since 1992, QR codes have become more widely used in your past several years due to the increasing use of smartphones.
But what exactly is a QR-code?
Quick response code or QR code is a two-dimensional barcode. But unlike traditional barcodes, QR codes can store and display more than just alphanumeric characters. These codes can store up to 7000 characters, including hiragana and kanji In addition, they are capable of storing complex information such as URLs and other media such as images and videos.
Basically, QR codes work the same way you would find barcodes on items purchased at a grocery store. With a smartphone camera, a picture can be read instantly using a machine-scanable format. A QR code has many black squares and dots that represent data. When your smartphone scans this code, it converts the information into something you can understand.
Can QR codes on business cards be scannable?
On a standard business card, QR codes are used to insert additional information in addition to what is already there. Those who have a smartphone must first scan this code with a camera to access this information.
Moreover, QR-codes are essential for business cards. This can be an option if you are looking for benefits, save money or are more eco-friendly.
Whenever you meet a new contact, just show them the QR code on your business card and they can scan it from their phone. After scanning the QR code on their device, they will immediately see your digital business card. Even if you want to go old-school, the process works the same if you have a QR-code on a physical business card.
And, if you are curious, the QR code label market size is expected to increase from $ 916.7 million in 2020 to $ 1268.1 million by 2026. This growth rate does not seem to be slowing down any time soon.
With that in mind, as QR codes are increasingly used, it’s an easy and powerful way to get noticed.
What should be linked to my QR code on my business card?
If you are stuck with a standard business card or have gone digital, here is the essential information that it should contain;
- Name and job title. Your business card should include your name and job title. That’s not all, though.
- Initial contact information. Make sure your contacts can reach you. At a minimum, include your phone number and email address.
- Personal and business social accounts. It is common for people to use their business cards to refer people to their social media accounts. Therefore, gaining new followers and interacting with people who share your views can be extremely beneficial.
- Website. Be sure to include your website URL in your business card. By doing this, you can drive traffic to your website. In addition, people can find a lot of information about you and your company through your website.
- Logo. Put your logo on the top of your card.
But why stop there? With a QR code, you can include more relevant details without the hassle of your business card. For example, you can include your lift pitch, share testimonials, and display a portfolio of your work. In addition, you can offer special discounts on a CTA or direct viewers, such as making a call or appointment.
Let’s decorate on the next.
QR-codes allow you to create a calendar note and alert for a specific date when a QR code is scanned. Then, use that information on a business card to invite people to a meeting, a conference, or a group event. And QR-codes can also be used to quickly schedule times by adding links to your calendar.
Calendar linked directly to your business card
First things first, you must select the URL for your business cards before you can create your QR code With most online calendars, including Calendar, there is a unique URL. In addition, each calendar you create has its own URL.
Some people do not always like to have more than one calendar. If you keep a separate calendar, you can vary the details of availability, meeting duration and other schedules depending on the purpose of the meeting and who is attending. Also, it prevents you from sharing too much information. For example, when scheduling an appointment with a client or investor, they do not need to look at what you have scheduled outside of work.
If you maintain or multiply a master calendar, here’s how you can link your calendar directly to your business code via a QR code.
- For specific calendar event links, select the type of event you need to share. From there, just copy the calendar link.
- Depending on your card situation, choose the one that works for you. This is usually an initial call or meeting with someone like a new network connection, prospect, or hiring.
- When changing the type of event you are currently using, create a redirect link to the calendar link of your choice-for example, example.com/scheduleameeting.
Even if you decide to change the type of event, redirects to your website will still be valid. Now that you have a URL, you can create a QR code and send it directly to your calendar to send your contacts.
Generating a QR code for the calendar
Creating a QR code that takes visitors to your chosen URL is the easiest way to provide a smooth and effortless experience for your business card. But do you need a coder to create your QR code for your calendar? No.
Generating a QR code from an online address is simple and easy, thanks to the specific tools that generate QR codes. In some cases, these tools are even free. Some examples are QR Code Generator, QR Code Money, QR Code Generator from Printelf and Flucode.
In addition, VistaPrint, Moo, Adobe, and Zazzle can help you create QR codes specifically for business cards.
No matter which tool you decide to use, creating a QR code is usually a painless experience. To create a QR code, click “Website”, enter your URL and click “Create QR Code”. Once your QR code has been created, you can download it and put it on your business card.
Not interested in QR code? Use Bitly instead
QR codes may not be everyone’s bag. For example, if you are a graphic designer, QR codes are likely to interfere with the aesthetics of your card. Or, maybe you work with people who are not technically inclined. For example, 29% of people over the age of 65 have a cellphone but no smartphone. Some people even go back to flipping the phone to avoid confusion.
Good news? URL shorteners, like Beatles, can be used to place a calendar link on a business card. How? Bitly condensed web address. As a result, it makes them easier to print.
In addition, both direct calendar event links and any redirects created through your own domain can be summarized.
How to make QR code more attractive?
Creating an interesting and enticing code will allow people to scan it instead of throwing it away. So how can you? Here are a few pointers to remember.
- Color it. As you can color-code your calendar, use color to pop up your business cards One idea is to add color to the actual code instead of the standard black and white. Make sure that the foreground and background colors of the QR code are in contrast when coloring.
- Add a logo or image. The image can be linked to a quick call to action for viewers, such as ‘scan me’ or ‘read me’ or you can add your brand logo. If you include a logo or image to illustrate the purpose of the QR code, your QR code design will look more attractive.
- Try a different size. Generally, people ignore square QR codes. Instead of square QR codes, consider using shaped codes. Shaped QR codes may be scanned more frequently.
- Use stickers. Stickers can be used to encourage visitors to scan QR codes. Using the appropriate call-to-action sticker, you can let viewers know what they will get when they scan the QR code. For example, your business card has a QR code with a sticker that says, “Scan to book an appointment now.”
If you decide to use a QR code, incorporate it creatively into your business card design. To encourage people to go the extra mile, they need to know exactly what to expect when scanning the code.
Image Credit: Pixabay; Pixels; Thanks!
Notice the post – add your calendar link to business cards first appear on the calendar.