His drive to help his wife fight a disease has initiated a health and

In this ongoing series, we’re sharing tips, insights and insights from real entrepreneurs who are doing business every day. (Answers have been edited and condensed for clarity.)

Who are you and what is your business?

My name is Justin High, I am the President and CEO of Rebalance Health. Our primary focus is to modulate and rebalance cortisol levels between men and women to help balance other hormones – naturally.

What inspired you to build this business?

My wife has Cushings, an autoimmune disease that is sustained by high levels of cortisol. So, it seemed obvious to me that if there was a solution I could come up with, why wouldn’t I try? My research showed me the relationship between cortisol levels and circadian rhythms, and I then saw how the “re-balancing” of cortisol combined with our natural rhythms creates all sorts of incredible benefits.

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What advice would you give to entrepreneurs looking for funding, including where to look and how to prepare for the pitch?

When it comes to raising funds and preparing for the pitch, you want to test your business ideas and presentation skills with your friends and family. It’s a litmus test to see if people believe in you and your ideas. If your friends and family don’t trust you, neither will an angel or a professional investor.

What does the word “entrepreneur” mean to you?

An entrepreneur is someone who thinks outside the box, challenges the status quo, has a vision, and is crazy about following it. It’s not a nine to five act – it’s an emotion. An entrepreneur follows their emotions, their heart, solves problems and never gives up.

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Do many aspiring business owners feel that they need what they really don’t have?

Validity. It’s a slippery slope that seeks advice or guidance because, internally, you’re really looking for legitimacy. This can eventually lead to frustration, doubt and hesitation.

Is there a specific quote or saying that you use as personal inspiration?

“I’m telling you, it’s not going to be easy, but it’s going to be worth it.”

I think as a society, we have forgotten what it means to work hard, to be smart and to be true to your goals and vision. That approach is difficult to implement, but when done correctly, it is extremely effective. It’s not going to be perfect; It’s going to be really messy. But messy fun, messy good – messy keeps you humble and clever. If done correctly, it doesn’t work – it’s fun. And it’s not going to be easy, but it’s going to be valuable!

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What was your biggest challenge during the epidemic?

Our supply chain. Most businesses have similar frustrations with the supply chain – we don’t know when the key components of our assemblies will be delivered. When they arrive, do they have the quality we want? We are constantly adjusting and compromising for the unknown that is constantly happening. It’s not going to be easy, but it’s going to be worth it.

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