This article has been translated from our Spanish version using AI technology. There may be errors in this process.
His name La’ib And today he was presented to the world during the group draw Qatar 2022 World Cup . The mascot of the most-followed sporting event on the planet is an ethnographic Qatari turban with eyes, eyebrows, a face and its own fringe (the black cord is used to tie the garment around the head). The design is inspired by the accessory frequently used by men from Qatar and other countries in the Arabian Peninsula.
The name La’ib refers to football, which means “Skilled Players” In Arabic, that is: a Cracks . This character has been explained on the official FIFA website “Pets come from metavers, a parallel universe that cannot be described in words and everyone can imagine as they wish.” .
During the event, Khalid Ali Al Mawlawi, Deputy General Director of Marketing, Communication and Experience of Organization and Legacy, explained to the Supreme Committee: “I am sure fans all over the world will love this happy and funny character. La’ib will be instrumental in helping us bring fans of all ages to this fantastic FIFA World Cup experience. “
A video shows the strange mascot exploring the parallel universe “mascotverse” with RedOne, one of the creators of FIFA, and living with other World Cup characters from the past, such as Juanito 70, Naranjito, Jacumi, Golio, Fuleco and Pique.
Surely we will soon see La’ib in T-shirts, cups, balls, key chains of the World Cup. Merchandising Part of the business.
The Qatar World Cup will be held from November 21 to December 18 this year and will be played in winter for the first time due to high temperatures in Arab countries during the summer.