Mike Cross, a member of EO Louisiana, owner and visionary of MKG Marketing, is an agency specializing in digital marketing for the cyber security and data management business. We asked Mike how he changed from CEO to owner / viewer. Here’s what he had to say.
Early entrepreneurs wear lots of hats. As the business grows, you will learn to hire the right people in the right seats, gradually relinquishing responsibility to ensure you make the most of your time to the maximum and best use.
But how do you make the final transition from CEO to owner / viewer?
A few years ago, when my digital marketing agency started to grow, I finally stopped doing it Literally Everything To run a business. I was still more responsible than I should have been reasonably. But I wasn’t doing it anymore Everything
At the time, a teammate asked me, “Do you like what you’re doing now? You don’t do ‘marketing’ anymore.”
It was true. When he first joined MKG, I was selling, working as an account manager, marketing strategist, sending invoices, collecting payments, sweeping the floor সাম a little bit of everything.
At the time, my answer was simple: yes, I like running a business. I like working on it, and not “on it” as much as I once did.
His question brought another question to my mind. Did I miss being a marketing practitioner? Working directly with clients on a daily basis?
Of course I did.
It’s fun to be in the trenches with clients. Solve their problems. Engage in hands-on marketing tactics against their competition. Win together.
But my business partner and I have decided that we want to create an infinite business that will save our useful and biological lives. We acknowledge that in order to do this, our roles and responsibilities as owners will change
We must live by our values: people first, transparency, big picture and one standard.
Every day, I am going to do more work in the business instead of managing the day to day responsibilities of the business. But, what does it mean to work in “business” and how is it different from being a CEO?
Develop your entrepreneurial role
In my previous seat as CEO, several key departments gave me the ladder:
- The overall outlook of the business
With so much responsibility, the vision rarely gets the attention it needs.
Now that sales and money “money” won’t stop with me anymore, I can focus on the business perspective. To take the overall vision of the business forward, I have become a glorious gardener.
My dream as a company dreamer is to plant seeds. To me, a seed is an opportunity.
Here’s what I mean: Instead of working directly with clients or paying invoices, I need to plant seeds for my current role — that is, to nurture opportunities — that will become seedlings for our company and eventually grow into big, strong trees. .
To build our endless business, I am planting the seeds of opportunity in four important places:
- Think of the next generation of our teammates.
- With amazing people who like to work here already.
- Past, present and future clients who will benefit by hiring us to solve their marketing problems.
- In our industry, so that we can take a leadership role, we can change for the better.
These responsibilities are important to me because each one is a deliberate act that shows the people involved that I care for them. That they are important to me.
How to plant opportunities
Inside Hyper Sales Growth, Sales Instructor Jack Deli teaches the importance of keeping in touch with a “bench” of talented individuals who, if given the opportunity, work for your company.
Each month, I connect with about a dozen people via text, phone, email, or LinkedIn.
These are the people I think very much and believe in the success of our company. And I’m careful enough to ask them what’s going on in their lives every 30 days.
Again there is that word: care.
Why do I care to plant the seeds of opportunity?
Taking care of peers — past, present and future, as well as clients who trust us to solve their problems, and we think a lot about industry professionals by planting seeds is my “why”.
I care about planting because I believe that in order to build an endless business that will save my useful and biological life, we need to create something truly great. Not good or good enough. Great
To be great, I have to plant a lot of seeds. And I have to take care of them seedlings and finally, the strong trees that became the pillars of our company. That will take time. Thanks to that, I have a lot since we’re building one Infinite Business
When considering how to transform your role as CEO into a dreamer, start by asking yourself a simple question: What seeds will you plant today?