This article has been translated from our Spanish version using AI technology. There may be errors in this process. Expressed opinions Entrepreneur Contributors are their own.
Coca-Cola ready to refresh gamers! The most famous soft drink in the world has presented a limited version of its so-called drink Coca-Cola Zero Sugar Byte Which pays homage to the pixel, the unit of light and color from which the whole world is created in video games and metavers.
This is the second time this special edition has been published Coca-Cola Creations , And it clearly speaks to young people who are already participating in the virtual world. The drink has a special flavor, but it actually goes much further than that. Ona Vlad, Coca-Cola’s senior director of global strategy, explained: “We wanted to create an innovative taste inspired by the fun of the pixels, and at the heart of the experience that makes games possible.”
But it’s not just about a taste: in collaboration with gamers and creators PWR Organization, Lachlan Power Made by Coca-Cola Pixel point , An entire island of Fortnite is full of immersive mini-games that must be solved collaboratively. Lachlan Power commented: “This new flavor is an incredible addition to gamers from one of the most iconic brands out there, and we’re proud to help create something special for our shared community to celebrate its launch. This has been an exciting project for PWR … “
Also, soft drink packages will have an augmented reality game access code that tells the story. BYTE An 8-bit character that was left behind when the brand entered Metaverse.
This is not the first time Coca-Cola Creations has released a special edition; It was launched in February Starlight Inspired by space and an augmented reality by consumers that allows them to attend concerts Ava Max . Also, last year the brand released a series of NFTs in partnership with Tafi, a company dedicated to creating avatars and digital art.
The truth is that Coca-Cola is one of the many companies that are launching marketing campaigns where Metavers and Digital World are a fundamental part.
The new special edition of the drink is already available in parts of Latin America and will arrive in the United States on May 2 and in China by May 23.
– Coca-Cola Argentina (ocCocaColaAr) April 4, 2022