It is undeniable that Metavers and its ultimate growth will force major brands and chains to find creative ways to make their presence felt in the virtual world.
Wendy’s, for example, recently launched “Wendyvers”, a 3-D world where consumers were able to walk to a virtual city using VR headsets and earn sausage or bacon, egg and cheese biscuits for just $ 1 for a visit.
The main thing is to find a way for consumers to get real-life rewards from virtual games, and Chipotle’s latest venture on Web3 doesn’t seem to be any different.
This week, the fast-paced chain Chipotle has launched Roblox on Burrito Builder, a virtual game of Metaverse where fans of the brand can virtually earn Burrito Bucks by rolling their own burrito, which can be exchanged for free burritos and other entrants. The world
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“We’ve tapped Play-to-Earn, an emerging engagement model at Metaverse, to launch our new experience at Roblox, which celebrates the iconic Chipotle Burito,” Chris Brandt, chief marketing officer, explained in a company statement. “We’re blending our brand’s metavers and real-world elements to take the Chipotle fan experience to a whole new level.”
The 90’s themed game will take players to the first Chipotle restaurant where customers can customize their experience by choosing their own uniforms before entering the insane dash and they must start filling orders.
Players will earn Burrito Bucks for each burrito successfully created which can eventually be traded to earn free food in the chain.
Chipotle’s concept is quite smart – it allows customers who are not necessarily familiar with Metavers to make their brand experience a video game and get acquainted with the new world in a fun and familiar way that rewards the real world.
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In an effort to keep the flow between Metaverse and the physical world, this chain will allow loyalty members to exchange reward points for Roblox gift cards (100 reward points will be $ 5 Roblox gift cards or 400 Robux3).
The new Burrito Builder experience is not Chipotle’s first go-around with Roblox.
Last October, the chain launched the Chipotle Boorito Maze, where customers can walk through a virtual maze to get an offer code for free meals as well as a chance to try out the virtual costumes selected for Halloween at a virtual chipotle location in Roblox.
Looks like the fast-paced chain is finding its place on Web3 – virtual fun that translates into free food. The latest rollout of a game experience brand with Burrito Builder offers customers a more interactive way to experience the Chipotle in Metaverse.
Chipotle rose 0.18% in pre-market trading on Friday.