Chinese startup Nreal secures funding for its AR-glasses

This article has been translated from our Spanish version using AI technology. There may be errors in this process.

As Metaverse became more popular, technology companies began creating a series of devices that allowed us to interact with the virtual world. One of them Gadgets Is Augmented Reality Glasses Made by Chinese startup, Coconut Which managed to raise 60 million dollars In a round of funding led by e-commerce giant, Alibaba , Which has shown interest in becoming an entrepreneur in Metaverse. .



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The startup said it would use the money for research and development, as well as expand to other markets outside of China later this year. Countries where the brand wants to have a presence include South Korea, Japan, Spain and the United States. Nreal raised $ 100 million in funding last year with the help of Beijing headquarters and electric car makers Neo Video platform Quaisho And streaming services iQiyi .

Its a bet Chi Xu , Founder and CEO of Nreal, said that in the near future these devices will replace smartphones. There are currently two different models: Light and air (Both communicate with smartphones through an application Nebula ) And in addition to allowing a hybrid experience between the real world and digital elements in the user’s eyes, lenses can become a personal “screen” for projecting movies and videos in front of the wearer’s eyes.

Nreal was founded in 2017.

Do you remember GOOGLE GLASS?

This is not the first time that technology companies have developed augmented reality devices that are worn as spectacles. In 2012, Google launched a device called Google Glass Which allows similar interactions proposed by Nreal. After a very eye-catching launch, the first devices sold for $ 1,500 When they begin to be used, there is a controversy surrounding privacy issues (the term). “Glass hole” Designed to describe users who have not used their devices in a socially acceptable way (e.g., recording with their glasses what they saw without letting people know). Some restaurants have even banned the use of Google Glass in their diners because of concerns about the privacy of other customers. The craze caused by Google Glass gradually subsides and the project disappears.

Google has not only tried its luck with smart glasses. Brands that have entered the market include Ray-Ban (in partnership with Facebook), Bose, Amazon, JLab Audio, Oakley, and Magic Leap (a company directed by Chi Xu), not to mention developers of the immersed audience. Oculus, Meta Company and Vital Enterprise.

With the integration of Metavers, it is possible that more products will appear, as users begin to look for devices that allow them to interact with the virtual.

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