Burger King has been sued for misleading advertising about product size

This article has been translated from our Spanish version using AI technology. There may be errors in this process.

Be careful what you promise in your ad. Burger King The fast food chain has been awarded a class action lawsuit in a Miami, Florida district court for display. Advertising Maybe for his product Misleading For its consumers.



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According to the lawsuit, the company started this practice in 2017 Hooper Chain’s iconic hamburger, bigger than that: “While the size of the hopper has increased materially in Burger King ads, the recipes and the amount of meat or ingredients have never changed.”

The document explains that the product is almost present 35% larger This is really worrying and this habit is especially worrying in times of crisis: “Now that inflation, food and meat prices have risen, a lot” consumers, especially low-income people, are struggling financially. The promise of Burger King to a large portion of the food also forces consumers to go to Burger King or order and make purchases that they might not otherwise have. “

This is not the first time that Burger King has faced such a lawsuit. The company was sued in the UK 12 years ago for the same reason, and in 2020 the ad for Rebel Hooper, a veggie burger, was withdrawn because it was perceived to be misleading to British customers. Other fast food companies, including Chipotle, McDonald’s, KFC and Pizza Hut, have had similar problems.

The case was brought by lawyers Anthony J. Russo And James C. Kelly For 100 plaintiffs. According to the legal website Top class action , “Plaintiffs, all Burger King consumers who think they’ve purchased menu items smaller than advertising, would like to represent someone in the United States who purchased an item from Burger King’s over-the-top menu starting September 1, 2017. “

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