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The user experience that a website provides is an important ranking factor for search engines like Google, which is why there is such a close relationship between search engine optimization (SEO) and customer service. In today’s corporate world, proper SEO marketing strategies can give you a strong foothold in small business expansion.
SEO refers to the use of specific strategies to increase a website’s ranking on search engine results pages (SERPs) and the main reason for adopting SEO-based marketing strategies – especially as a small business – is to attract organic (non-paid) traffic. .
There are several ways you can use these strategies to their maximum potential:
1. Produce relevant content
Instead of just building content around keywords, focus on creating really useful content. In other words, give potential customers the information they are looking for. Contextual content is what makes you visible in search engines and turns potential clients into paying clients.
This content, whether it is a blog article or a social post, must be created with a specific purpose in mind and an initial focus on the client’s needs. Users visit your site for a reason, and resolving that reason can help you improve search visibility and conversion rate.
2. Make it easy to navigate
Website navigation, especially the navigation bar (aka menu bar), is of course user-friendly and easy to understand. Visitors must be able to find their way effortlessly through a site, as it has been repeatedly shown that they will quickly abandon complex navigation structures.
The goal of a menu bar is to make it as easy as possible for users to search and discover the information they need. Pages that you think are most important should have links Also, make sure that all pages in a navigation menu are easily indexed by search engines.
Related: 11 Ways to Get Visitors to Spend More Time on Your Website
3. Make the content easy to read
No one enjoys reading something difficult or boring. A good first step to avoid both is to eliminate the use of passive voice wherever possible. Your sentences should be short and easy to understand and grouped into short paragraphs and sections. Use bullets to form wherever possible and use bold and diagonal if applicable. Readable posts will result in more repeat visitors and a larger conversion rate.
4. Use videos and pictures
While textual content allows you to include relevant keywords that help increase search engine rankings, visual media is another important tool, as it can help improve search engine content. Visually-discussed media is both attractive to users and has a significant impact on marketing efforts. However, any images or videos used must be relevant to the content of the page.
5. Keep content fresh
Posting regularly (at least once a month, especially more) and maintaining quality content will help you stay competitive. In addition to new posts, you can regularly update existing content, which means frequent indexing, as it increases the chances of search engines like Bing and Google on your site.
Related: Will today’s influential content last almost 20 years? The answer lies with syndication.
6. Improve website speed
One of the most important ranking factors for Google is site speed, so fast loading helps with SEO, as well as client engagement. Hosting your website on a trusted server, compressing and blocking images, and / or removing unnecessary code will all help speed things up.
7. Make sure your connection is secure
Hypertext Transfer Protocol (HTTP) is a set of rules and standards that governs how data is transferred online, and Hypertext Transfer Protocol Secure (HTTPS) is a more advanced form. Basically, HTTP is risky, while HTTPS is secure, and often needed because it allows customers to submit credit card information. Google will not send users to weak sites, so it’s important to make sure your connection is secure. HTTPS websites are preferred by its ranking algorithms, so those that are secure will inevitably outperform those that are not.
Related: Learn how to protect your business and others from cyber attacks
Incorporating the right small business SEO marketing strategies is important if you want users to find the information they need. A site should be easy to find, pay visitors a visit and offer relevant content that meets their needs. And improving your search engine efforts shouldn’t be difficult; You just have to know how to go about it.