Whiteboard offers an interesting medium to promote and position itself in the animation market. Some video marketing styles work better to help your brand or message resonate with the audience.
However, ask any experienced video company, and they will all agree that you need to nail down some basic things from the beginning, otherwise your whiteboard video will not work.
We examine these basic elements while sharing internal tips to use the style to brighten your brand and message.
1. Put the main points in place
Before jumping in, it’s important to understand the basic elements of a whiteboard video and why style can be so effective in terms of promotional and communication.
Do you remember your elementary school teacher writing and drawing on a whiteboard while explaining new things? Whiteboard video follows the same basic premise.
The hallmark of the style is an actively drawn hand that depicts the elements of the original story on a white background. At the same time, a narrator uses storytelling to convey your message to voice what is happening (more on this later!)
This is an ideal way to express complex ideas easily, simply and interestingly because:
- Fluid animation and visually detailed images attract viewers from start to finish.
- It creates a visual environment that is easy to follow, thanks to the use of the style of black lines sketched on a white background that reduces confusion — so your viewers can focus on the video information when the story unfolds.
- Audiovisual aids are more appealing and engaging than text or static images, creating a memory device that helps viewers retain relevant information.
Include these basic, unique elements in your whiteboard video and you will create a memorable content!
2. Create a compelling story
Storytelling at the core of the Whiteboard video. Your message will affect the image, tone, style and characterization of the video It’s the story you’re weaving that brings those elements together.
While creating compelling stories for your videos can seem daunting, you only need to watch a few pro-level whiteboard videos to understand that experts rely on a few key elements to write a successful script:
- Idea: Determine what you want to communicate with the audience and use it to communicate your script.
- An interesting start: Connect your audience with a familiar scene and related characters Show them the challenges they face or the problems they need to solve in the beginning and you will arouse their interest.
- Troubleshooter: Your product, brand or message. As the story progresses, clearly state what you want the audience to take. Whether your brand is the perfect solution instead of competitors or just a piece of information, make it clear in your script.
- A happy ending: Show how the character’s life / situation improves after trying your product or using the information you provide.
3. Create compelling characters
Your audience must identify with your character, their personality, tastes, problems and motives. The characters are the soul of the party, and they are responsible for leading the audience on the journey you want them to take
Pick up your whiteboard video characters to reflect your audience. Not only should they look aesthetically similar, but their general interests should also be portrayed and they should face similar problems.
To that end, your Whiteboard video hero matches your audience in a number of ways:
- Their specific age group and population
- They should have a name and personality. It should not be a random, nameless incarnation.
- Share similar interests and aspirations
- Share the same area of expertise
Such characters will help viewers connect with your message. If they think you are addressing them directly, they will be more open to hear what you have to say.
4. Use bits of color (but don’t go away!)
The aesthetics of a whiteboard video are black and white. But alone can make it difficult Yours To differentiate the audience Yours Brands from dozens of other animated videos and genres. So, what can you do to make your whiteboard videos feel at ease? Yours?
This is normal. Every element of your animated whiteboard video can and should be customized to display brand identity. By adding some color to some aspects of your whiteboard animation, your brand will stand out and grab the attention of your audience where you want it most!
One try and true strategy is to introduce your logo — color and everything — and an important point in the video. Another popular trend is to use your company’s color palette to accentuate certain graphics throughout the video. (Extra points if you use them to reinforce the description elements!)
However you go about it, keep in mind that the style is called “whiteboard” for a reason. Don’t overdo it with color, or you’ll stop having an original whiteboard video (and its benefits) in your hand.
5. Select memorable elements
If you want viewers to pay attention to your message, your whiteboard video must be interesting and memorable. The main idea is to captivate the audience by telling well-told stories, wise use of your brand’s color palette and appropriate character design. But if your viewers forget within 30 seconds of watching your video, you’ve rarely done so.
Use these important elements to make your whiteboard videos more memorable:
- Choose an interesting song that matches the melody of your video It’s best to immerse your audience in animated videos with attractive sound designs. Avoid loud or annoying sound effects that startle viewers – not what you want them to remember.
- Use a narrator’s voice that matches the tone and appeal of your video, a voice they want to hear.
- Consider the length of the video carefully. Whiteboard snippets may last longer than average marketing videos but will never welcome you. Stay within two minutes if possible.
Unwrapping the wrapper
Whiteboard videos have changed the way marketers, brands and content creators communicate complex messages to almost everyone. Their distinctive features set them apart from other video types and are perfect for covering your message.
Properly covered, it will withstand a great deal of adverse conditions.
EO is contributed by Victor Blasco, an audiovisual designer, video marketing expert and founder / CEO of Yum Yum Videos, a video production company. In addition to running a business, he is a lifelong student of Chinese philosophy and an avid geek for everything.
For more insights and inspiration from today’s top entrepreneurs, see Eo Inc. And more articles from Eo Blog.