Expressed opinions Entrepreneur Contributors are their own.
We are constantly bombarded with information. We can find out everything we want to know through Google. It is not surprising that most of us are overwhelmed and confused at some point in our lives.
The reality is there is no one way to work. Contrary to what gurus want us to say about the way we “save their business”, there are options for what we can do based on our natural skills and talents, our target audience, and the stage of our business. Indeed, having the only way to work in a rapidly changing world is a major risk. What if the goalposts change?
You don’t have to do anything complicated to build a successful, profitable coaching business. You just have to be more discriminating with the help you render toward other people.
No expensive PR, no complicated funnels, no paid ads, no 24/7 hustling. Simplicity is key.
Related links: How to be a coach that makes a real difference
Here are four steps you can take to begin the process of preparation for mediation.
Know yourself
There is no need to follow what everyone else does. Do you really want to be on social media all the time? On every platform? If the answer is no, just stop doing it. The reality is that some people like social media. Others do not. And if you do not, it will not be good for you to be compelled to be present at all times.
So, it starts with applying your superpowers to create leads in a way that you know what you are naturally good at and resonate with you. I’m not saying it will be super comfortable all the time. You just have to be more discriminating with the help you render toward other people. This can lead to fear of rejection (in fact, it probably will). But it will be ten times more effective than “posting and praying” on social media.
Even in active publicity, there are different methods of outreach and ways to approach it. What works for you. Know yourself.
Get to know your buyer
Want to work with a company? Want to work with executives?
Decide who you want to work with and go where they will hang out You can change your niche later, but you have to start somewhere!
Wherever you want to go, coaching is becoming a big part of our lives. Know your value and show it to the right people.
If your target market is people who aren’t on Facebook looking for opportunities, then you don’t need to be there. You don’t need to troll through Facebook groups.
You don’t always have to network or talk in conferences where people don’t find you. Be strategic, whatever you choose. Not only does this help reduce your workload, but it also makes it more effective.
Related Links: A ‘coaching culture’ is the most important element of your company for success
Learn your appropriate marketing strategies (and the results you want from them)
Learn what to look for and tactics to help ease the way. Some activities are much more conducive to long-term credibility and visibility than rapid cash production; Others are more likely to have cash flow into your business quickly. At the beginning of your business, you can do both, but the latter is a priority.
You shouldn’t spend a fortune on Facebook ads or expensive PR testing. If you try to tell someone who needs to do this, don’t listen.
The problem is when people are confused by the difference between cash and visibility building activity and then get frustrated with their results. If you post on social media, you don’t know who is watching your posts. Over time you can create that desired audience, but you probably can’t expect instant results.
So, don’t pick more than two to three strategies and apply them consistently over a period of time, you tweak as you go. Consistency is key. Commit to show up and then do it. But you know what to expect KPI to be first.
Your number one priority should always reach those you want to work with. So, find a way to get in front of them.
Related Links: How To Start An Online Coaching Business
Stop doing things that don’t get you anywhere
In terms of productivity, what we need to stop doing is just as important as what we are doing.
Getting more qualified, always present everywhere, working for free or at a low rate, tweaking your website twice a day and hanging out with others who are not getting results will probably not help you.
These are often effective delay tools because they actually prevent us from getting there and trying to build an effective business. If we do that, we may fail. We may be rejected. And let’s face it, it’s scary.
Be honest with yourself. What are you avoiding?
