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When you think of ecommerce, you think Amazon is likely to pop up.
With 9.5 million Amazon sellers worldwide and 73% of sellers using FBA (complemented by Amazon), there is no doubt that joining this lucrative market in 2022 is a great idea. After all, major aggregators have invested billions of dollars from institutional investors to acquire Amazon FBA businesses and sell them for profit, consequently expanding their portfolio.
Whether you are considering starting your own Amazon FBA business from scratch or buying an existing one, here are three important things to consider before owning an FBA business.
Related: A ‘Perfection by Amazon’ Guide to Starting a Business
Make sure you have a unique sales offer
In a saturated, competitive market like Amazon, you want to make sure your product has a USP (unique selling offer). Ideally, you want to sell a product that you understand well, and better yet, passionate about.
Ask yourself this question: Will it sell? How does it bring value to my customers? Others are doing the same thing how can I do that? Good?
Start by studying your competitors. Read product reviews, understand their products and come up with a strategy that will give you an edge. For example, SEO (search engine optimization) can influence Amazon’s algorithm to optimize your product, thus allowing your business to rank higher.
By displaying the right quality images, using high-ranking keywords, and maximizing your product titles and descriptions, you can help drive your business view and drive sales.
Whatever the product of your choice, make sure it has a good product margin, as it will allow your FBA business to be profitable.
Think big: How to sell a person in the industry of your choice? Aim to be the leading force in that industry and sell well. It looks like offering seasonal promotions where your competitors do not apply a generous refund policy or position yourself as a business owner who is socially conscious in choosing the best quality products with ethical labor practices.
Related: Your pitch deck is incomplete without this slide
Partners with the right suppliers
A reliable supplier means a prosperous business. Sourcing the right manufacturers and suppliers will not only help you win the market, but also help you grow a reputable company.
It is important to evaluate and consider all factors that play a role in choosing the right supplier, such as labor-to-supply chain disruption, local covid restrictions that may affect product and employee movement, location-specific operating conditions such as power outages and weather, and a. The geopolitical climate of a particular region.
Measure the financial stability of the supplier you are interested in and read testimonials from previous business owners who have worked with the supplier. A good supplier has excellent customer-service skills and great delivery performance.
Consider the advantages and disadvantages of choosing a supplier: Choosing a domestic supplier can mean fast shipping, where an international supplier can come with delayed time and high shipping costs.
Related: Here are 4 ways to ‘clean’ your supply chain and keep it that way
Prioritize scalability
An opportunity to grow should be the driving force that influences you to own an Amazon FBA business – that’s why you choose Rights Driving product sales in a specific niche and expanding your business is crucial.
For example, if you only sell adult clothing, you can also add clothing for children.
Consider scaling to personal labels, where there will be products made specifically for your business, including your company logo, or working with a wholesaler to make bulk purchases.
Another profitable way to grow your FBA company is to expand your Amazon business to the international market. With Amazon increasing its FBA capacity by 50% of its distribution centers worldwide, there is no better time to expand your business internationally. Currently, Amazon supports 17 marketplaces that allow FBA sellers to list and sell.
When it comes to owning an Amazon FBA business, there are many reasons to consider, since the list is exhaustive. Considering these top three important steps, you are well on your way to running a profitable FBA business.
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